How to expand a business successfully into the US market

Many successful businesses seeking to expand their horizons find the US market attractive due to its large and growing consumer market. With over 60% of the world’s population, US is a vast region with formidable and diverse market-entry barriers. The adage, “businesses don’t plan to fail, they fail to plan” is particularly true in US. To successfully enter the region, it is essential to have a well-considered strategy focusing on specific target countries. Planning is key for those who are seeking to sell products in the region or set up manufacturing facilities.